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Popular online content platforms used by multi-channel network (MCN) agencies in China in 2023

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Sources

Release date

April 2024

Region

China

Survey time period

December 2023 to January 2024

Number of respondents

550 MCN agencies

Method of interview

Online survey

Supplementary notes

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

Citation formats

Main content platforms utilized by MCN agencies in China 2023

Published by
Christy Tila,
Jan 8, 2025

According to a survey released in April 2024 in China, **** percent MCN agencies covered Douyin in their business operation. Xiaohongshu ranked second with a share of **** percent, followed by Kuaishou with a wide margin. High conversion rate was the key criteria for MCNs in selecting the target online content platforms to incubate their influencers.

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