As of the second quarter of 2021, Showmax accounted for 31.6 percent of the Subscription Video-on-Demand (SVoD) subscribers in Africa, the highest share among the providers. In the same period, Netflix had a market share slightly below 30 percent. VideoPlay, which was only available in South Africa, followed registering around 27 percent of the total SVoD subscriptions in Africa.
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Nextv News Africa. (September 29, 2021). Distribution of Subscription Video-on-Demand (SVoD) subscribers in Africa as of 2nd quarter 2021, by provider [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1300008/distribution-of-svod-subscribers-in-africa-2021-by-provider/
Nextv News Africa. "Distribution of Subscription Video-on-Demand (SVoD) subscribers in Africa as of 2nd quarter 2021, by provider ." Chart. September 29, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1300008/distribution-of-svod-subscribers-in-africa-2021-by-provider/
Nextv News Africa. (2021). Distribution of Subscription Video-on-Demand (SVoD) subscribers in Africa as of 2nd quarter 2021, by provider . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1300008/distribution-of-svod-subscribers-in-africa-2021-by-provider/
Nextv News Africa. "Distribution of Subscription Video-on-demand (Svod) Subscribers in Africa as of 2nd Quarter 2021, by Provider ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2021, /statistics/1300008/distribution-of-svod-subscribers-in-africa-2021-by-provider/
Nextv News Africa, Distribution of Subscription Video-on-Demand (SVoD) subscribers in Africa as of 2nd quarter 2021, by provider ÌÇÐÄÆƽâ°æ, /statistics/1300008/distribution-of-svod-subscribers-in-africa-2021-by-provider/ (last visited July 31, 2026)
Distribution of Subscription Video-on-Demand (SVoD) subscribers in Africa as of 2nd quarter 2021, by provider [Graph], Nextv News Africa, September 29, 2021. [Online]. Available: /statistics/1300008/distribution-of-svod-subscribers-in-africa-2021-by-provider/
