Bodycare & Cosmetics: Use by Women in Germany 2023| ��ƽ��

Which of these cosmetics, hair and body care products have women used in the last 7 days?

Characteristic	2021	2022	2023
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

June 2023

More information

Region

Germany

Survey time period

2021 to 2023

Age group

14 years and older

Special properties

German-speaking women

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:

Basis is the German-speaking population aged 14 and over in private households at the place of main residence in the Federal Republic of Germany

Information on the entire sample: .

2021: 22,563 respondents, extrapolation to 70.54 million people

2022: 23,015 respondents, extrapolation to 70.60 million people

2023: 23,524 respondents, extrapolation to 70.08 million.

Further information on the methodology can be found

This question was asked in the survey with the following wording: “This list includes various items for personal care and cosmetics. Which of these have you personally used in the last 7 days?”

Multiple answers were possible for this question. For this reason, the sum of the percentages may exceed 100%.”

Citation formats

In 2023, around **** percent of women surveyed stated that they have used Eau de Toilette, Eau de Parfum or Perfume within the past seven days. Around **** percent used anti-wrinkle cream in the last week.

The Allensbach Market and Advertising Media Analysis (AWA), determines the attitudes, consumer habits and media use of the population in Germany on a broad statistical basis. A ranking of the most popular slow-moving consumer goods among Germans can be found here.