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November 2020
Germany
2016 to 2020
14 years and older
German-speaking population; men
Face-to-face interview
* Question not asked as of 2015.
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total sample:
2016: 23,102 respondents, representing 69.56 million people
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
Information on target group "Men":
2016: representing 34.03 million people
2017: representing 34.35 million people
2018: representing 34.69 million people
2019: representing 34.84 million people
2020: representing 34.85 million people
The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.
You can find more information on the methodology in the study and in the .
Multiple answers were possible, therefore the percentage sum may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of men's cosmetics have you personally used in the last three months?"
