According to the results of a survey, around 90 percent of surveyed women in the Chinese Mainland region stated that they preferred little make-up and natural looks. In Germany, about 74 percent of respondents said the same.
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Intage Inc. & Kantar World Panel. (April 6, 2022). Share of female consumers who prefer little make-up and a natural look in selected countries in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1378657/beauty-consumers-preferring-little-make-up-and-natural-looks/
Intage Inc. & Kantar World Panel. "Share of female consumers who prefer little make-up and a natural look in selected countries in 2021." Chart. April 6, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1378657/beauty-consumers-preferring-little-make-up-and-natural-looks/
Intage Inc. & Kantar World Panel. (2022). Share of female consumers who prefer little make-up and a natural look in selected countries in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1378657/beauty-consumers-preferring-little-make-up-and-natural-looks/
Intage Inc. & Kantar World Panel. "Share of Female Consumers Who Prefer Little Make-up and a Natural Look in Selected Countries in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Apr 2022, /statistics/1378657/beauty-consumers-preferring-little-make-up-and-natural-looks/
Intage Inc. & Kantar World Panel, Share of female consumers who prefer little make-up and a natural look in selected countries in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1378657/beauty-consumers-preferring-little-make-up-and-natural-looks/ (last visited July 31, 2026)
Share of female consumers who prefer little make-up and a natural look in selected countries in 2021 [Graph], Intage Inc. & Kantar World Panel, April 6, 2022. [Online]. Available: /statistics/1378657/beauty-consumers-preferring-little-make-up-and-natural-looks/