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November 2021
Germany
2018 to 2021
14 years and older
German-speaking population; women
Computer-assisted personal interviews (CAPI)
Information on total population:
Base: German-speaking population aged 14 years and older
Information on total sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people
These figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on methodology can be found .
Multiple answers were possible. For this reason, the sum of the percentages may exceed 100%.
This statistic is the result of an analysis result calculated on the basis of various characteristics of the survey; the question itself was not posed directly. In the survey, the participants had to state how often they used the cosmetic products mentioned above. For each cosmetic product, this statistic shows the share of respondents who chose the options "daily", "several times a week", "approx. once a week" or "several times a month" in the survey.
