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Market share of the e-commerce face makeup market in Southeast Asia in 2024, by category

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Sources

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Release date

August 2024

Region

Asia, APAC

Survey time period

June 2024

Special properties

based on revenue

Supplementary notes

Based on first-hand data on Southeast Asian market performance from Shopee and Lazada.

Citation formats

E-commerce face makeup market share SEA 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2025

In June 2024, makeup foundation accounted for around percent of the e-commerce face makeup market in Southeast Asia. Face powder followed, with around percent of the market in Southeast Asia during this period.

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Beauty and personal care in Southeast AsiaBeauty and personal care e-commerce worldwideCosmetics market in VietnamCosmetics in the Asia-Pacific regionBeauty and personal care in Thailand
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