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Who shoppers in the United States bought holiday gifts for in 2023 and who they are planning to buy a holiday gift for in 2024

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Source

Release date

October 2024

Region

United States

Survey time period

September 4 to 6, 2024

Number of respondents

885 respondents

Age group

18 years and older

Special properties

excluding respondents who do not partake in holiday shopping

Supplementary notes

The source asked respondents who they purchased gifts for during the 2023 holidays and who they expect to purchase gifts for during the 2024 holiday season.

Citation formats

Intended Christmas gift recipients in the U.S. 2023-2024

Published by
F. Watty,
Mar 10, 2026

According to a survey conducted in September 2024, roughly ** percent of consumers in the United States planned to buy gifts for their significant other and their children. For both gift recipients, the percentages were identical.

Overall, who people bought gifts for in 2023, and planned to buy presents for in 2024, aligned almost one to one.

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