As of the second quarter of 2025, social media ads were the leading source of brand or product discovery among **** percent of internet users in the Philippines. Retail websites and celebrity endorsements were also among the leading sources of brand discovery.
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We Are Social, & DataReportal, & Meltwater. (November 5, 2025). Leading sources to discover new brands, products, and services among internet users in the Philippines as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social, und DataReportal, und Meltwater. "Leading sources to discover new brands, products, and services among internet users in the Philippines as of 2nd quarter 2025." Chart. November 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social, DataReportal, Meltwater. (2025). Leading sources to discover new brands, products, and services among internet users in the Philippines as of 2nd quarter 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social, and DataReportal, and Meltwater. "Leading Sources to Discover New Brands, Products, and Services among Internet Users in The Philippines as of 2nd Quarter 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Nov 2025, /statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social & DataReportal & Meltwater, Leading sources to discover new brands, products, and services among internet users in the Philippines as of 2nd quarter 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1488479/philippines-leading-sources-of-brand-discovery/ (last visited July 28, 2026)
Leading sources to discover new brands, products, and services among internet users in the Philippines as of 2nd quarter 2025 [Graph], We Are Social, & DataReportal, & Meltwater, November 5, 2025. [Online]. Available: /statistics/1488479/philippines-leading-sources-of-brand-discovery/