During the festive season in India, the e-commerce sector was set to be dominated by mobile products in 2024, accounting for ** percent of the gross merchandise value (GMV). Electronics and consumer durables followed at ** percent, while home and general merchandise comprised ** percent of GMV share.Â
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The Economic Times. (October 12, 2024). Gross merchandise value (GMV) share of online shopping during festive season in India in 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1500214/india-festive-e-commerce-gmv-share-by-category/
The Economic Times. "Gross merchandise value (GMV) share of online shopping during festive season in India in 2024, by category." Chart. October 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1500214/india-festive-e-commerce-gmv-share-by-category/
The Economic Times. (2024). Gross merchandise value (GMV) share of online shopping during festive season in India in 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1500214/india-festive-e-commerce-gmv-share-by-category/
The Economic Times. "Gross Merchandise Value (Gmv) Share of Online Shopping during Festive Season in India in 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2024, /statistics/1500214/india-festive-e-commerce-gmv-share-by-category/
The Economic Times, Gross merchandise value (GMV) share of online shopping during festive season in India in 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1500214/india-festive-e-commerce-gmv-share-by-category/ (last visited July 21, 2026)
Gross merchandise value (GMV) share of online shopping during festive season in India in 2024, by category [Graph], The Economic Times, October 12, 2024. [Online]. Available: /statistics/1500214/india-festive-e-commerce-gmv-share-by-category/
