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Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024 (in bilion Indian rupees)

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Sources

Release date

October 2024

Region

India

Survey time period

2014 to 2022

Supplementary notes

*Estimate.

One Indian rupee equals 0.011 euros and 0.012 dollars (as of November 2024).

Citation formats

GMV of festive sales in India 2014-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2024

In 2024, the gross merchandise value during the festive sales was estimated to be over *** billion Indian rupees. A gradual increase in the GMV of festive sales is seen since 2014. Electronics and jewelry are the major categories contributing to the sales spike during the festive season. 

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Statistics on " Festive season retail in India "

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Overview

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Spending intent

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Leading retail segments

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Key retailers

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Consumer sentiments

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Festive season key insights

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