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Popular reasons to shop during the festive season in India as of November 2023

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Source

In cooperation with
Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2022

Number of respondents

19,507 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)

Citation formats

Main reasons to shop during the festive season India 2023

Published by
F. Watty,
Dec 4, 2023

As reported by a survey conducted by on holiday shopping behaviors in 2023, the primary reason Indian respondents chose to shop during the festive season was due to the many sales going on during this period. The next most popular reason was the shopping atmosphere and decorations during the holiday season.

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Festive season retail in India Holiday season e-commerce in the United StatesHoliday season in CanadaFestivals in FinlandHoliday season shopping in Australia
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