As of 2023, food and groceries accounted for the highest share of ** percent during Diwali expenses in India. Textile and garmets followed closely with a share of ** percent. Furthermore, the GMV for festive sales is estimated to reach ** in 2024.Â
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Marketing Brew. (October 26, 2024). Distribution of Diwali spending in India in 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew. "Distribution of Diwali spending in India in 2023, by category." Chart. October 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew. (2024). Distribution of Diwali spending in India in 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew. "Distribution of Diwali Spending in India in 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2024, /statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew, Distribution of Diwali spending in India in 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1537624/india-diwali-expenditure-share-by-category/ (last visited July 24, 2026)
Distribution of Diwali spending in India in 2023, by category [Graph], Marketing Brew, October 26, 2024. [Online]. Available: /statistics/1537624/india-diwali-expenditure-share-by-category/
