According to a survey conducted by in November 2023, approximately ** percent of respondents in India stated that they shopped or intended to shop during the holiday sales. In comparison, around ** percent of respondents stated that they had not done so this year.
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in India as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight. "Share of consumers participating in holiday shopping in India as of November 2023." Chart. December 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in India as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in India as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2023, /statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight, Share of consumers participating in holiday shopping in India as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1287366/india-share-of-holiday-shoppers/ (last visited July 25, 2026)
Share of consumers participating in holiday shopping in India as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: /statistics/1287366/india-share-of-holiday-shoppers/
