Survey question: "Over the past two weeks, which of the following brands have your heard something positive or negative about (whether in the news, through advertising, or talking to friends and family)?
Brand ranking is based on Net buzz score ranging from -100 to +100.
Net buzz ranking determines the brand's positive buzz score minus the negative buzz score for November 2023.
Citation formats
Leading consumer electronics brands for Diwali shopping in India 2023
Samsung was the best performing consumer electronics brand with a net buzz score of **** during the Diwali festive season in 2023 in India. Apple followed closed with a net buzz score of **** in the same period.Â
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YouGov. (October 16, 2024). Leading consumer electronics brands for Diwali shopping in India in November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1537648/india-consumer-electronics-for-diwali-2023/
YouGov. "Leading consumer electronics brands for Diwali shopping in India in November 2023." Chart. October 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1537648/india-consumer-electronics-for-diwali-2023/
YouGov. (2024). Leading consumer electronics brands for Diwali shopping in India in November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1537648/india-consumer-electronics-for-diwali-2023/
YouGov. "Leading Consumer Electronics Brands for Diwali Shopping in India in November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2024, /statistics/1537648/india-consumer-electronics-for-diwali-2023/
YouGov, Leading consumer electronics brands for Diwali shopping in India in November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1537648/india-consumer-electronics-for-diwali-2023/ (last visited July 23, 2026)
Leading consumer electronics brands for Diwali shopping in India in November 2023 [Graph], YouGov, October 16, 2024. [Online]. Available: /statistics/1537648/india-consumer-electronics-for-diwali-2023/
