Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022
Characteristic
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among advertisers, agencies, publishers, platforms, and advertising technology companies
Supplementary notes
This question was phrased by the source as follows: "Which three skills and capabilities do you think will increase most in importance over the next
2 years?"
The source does not specify the type of survey.
Multiple answers were possible.
Citation formats
Skills and capabilities for the future in the advertising media in EMEA 2022
During a 2022 survey, ** percent of responding advertisers, agencies, publishers, platforms, and advertising technology companies in Europe, the Middle East, and Africa (EMEA) selected data and analytics abilities as a skill set that will increase most in importance over the following two years. E-commerce and retail media capabilities ranked second, picked by ** percent of respondents.
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World Federation of Advertisers. (July 28, 2022). Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1368505/skills-capabilities-importance-ad-media-emea/
World Federation of Advertisers. "Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022." Chart. July 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1368505/skills-capabilities-importance-ad-media-emea/
World Federation of Advertisers. (2022). Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1368505/skills-capabilities-importance-ad-media-emea/
World Federation of Advertisers. "Skills and Capabilities That Will Increase Most in Importance in The Advertising Media Marketplace According to Companies in Europe, The Middle East, and Africa as of May 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2022, /statistics/1368505/skills-capabilities-importance-ad-media-emea/
World Federation of Advertisers, Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022 ÌÇÐÄÆƽâ°æ, /statistics/1368505/skills-capabilities-importance-ad-media-emea/ (last visited July 21, 2026)
Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: /statistics/1368505/skills-capabilities-importance-ad-media-emea/
