During a global 2022 survey, ** percent of responding agencies, advertisers, publishers, platforms, and advertising technology companies in Europe, the Middle East, and Africa (EMEA) reported a scarcity of data and analytics skills in the industry's marketplace. Measurement abilities followed with ** percent.
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World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1368417/scarce-skills-ad-media-emea/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022." Chart. July 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1368417/scarce-skills-ad-media-emea/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1368417/scarce-skills-ad-media-emea/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Companies in Europe, The Middle East, and Africa as of May 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2022, /statistics/1368417/scarce-skills-ad-media-emea/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022 ÌÇÐÄÆƽâ°æ, /statistics/1368417/scarce-skills-ad-media-emea/ (last visited July 24, 2026)
Scarcest skills in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: /statistics/1368417/scarce-skills-ad-media-emea/
