Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023
Characteristic
Average for single features
Connectivity bundle
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Bundling car connectivity features had the potential to increase consumers' likelihood to purchase these features. The steepest positive effect of bundling was recorded in the United States, where some ** percent of consumers were very likely to buy these packages, which was ** percentage points above the average for single features.
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McKinsey & Company. (January 7, 2024). Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. "Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023." Chart. January 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. (2024). Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. "Consumer Likelihood of Purchasing a Car Connectivity Bundle versus a Single Connectivity Feature in China, Germany, and The United States, as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2024, /statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company, Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/ (last visited August 01, 2026)
Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 [Graph], McKinsey & Company, January 7, 2024. [Online]. Available: /statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
