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Leading information sources for luxury brands' goods in South Korea as of July 2024

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Source

In cooperation with
Release date

September 2024

Region

South Korea

Survey time period

July 11 to 30, 2024

Number of respondents

4,650 4650 4,650

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"

Citation formats

Popular information sources for luxury goods in South Korea 2024

Published by
Bruna Rocco,
Sep 25, 2024

Social media was the leading information source for luxury branded goods in South Korea, as revealed in a survey conducted in July 2024 by . Around ** percent of respondents stated that they gathered most of their information on high-end brand goods on social media channels, while brand websites came in as the second-most important source.

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Access limited to Free Statistics. Premium Statistics are not included.
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