| Characteristic | Share of respondents* |
|---|---|
| Uses premium ingredients | 83% |
| Advanced formulas and technology | 71% |
| Natural and organic ingredients | 65% |
| Cruelty-free/Not tested on animals/Vegan | 65% |
| Attractive packaging | 62% |
| The latest trend or innovation | 60% |
| Made within my own country | 52% |
| Special offer/discount | 51% |
| Sustainability (e.g. recyclable, plastic free packaging, etc.) | 45% |
| Personalized products | 32% |
| Refillable product packaging | 32% |
| Made by a socially-inclusive brand | 30% |
| A brand which uses a celebrity/brand ambassador I like | 17% |
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Source
Source
In cooperation with
Altiant
Release date
September 2024
More information
Region
France
Survey time period
July 2024
Number of respondents
100 respondents
Age group
18 years and older
Special properties
Affluent consumers
Supplementary notes
The source does not specify the type of survey used.Â
*Consumers who defined the factor as "essential" or "very important".
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