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Leading considerations when purchasing luxury goods offline in South Korea as of November 2022

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Source

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Release date

November 2022

Region

South Korea

Survey time period

November 11 to 14, 2022

Number of respondents

612 respondents

Age group

20-49 years

Special properties

luxury shoppers who preferred offline shopping

Method of interview

Online Access Panel

Supplementary notes

Up to three answers were possible.

Citation formats

Considerations for offline luxury goods purchases South Korea 2022

Published by
Bruna Rocco,
Apr 3, 2023
According to a survey conducted in South Korea in November 2022 among luxury shoppers who preferred shopping offline, the authenticity of a product was the most important consideration upon buying luxury items for roughly ** percent of respondents. This was an increase of *** percent compared to the previous year.
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Topics

Luxury goods market in South KoreaGlobal personal luxury goods industryLuxury goods market in ChinaLuxury goods in EuropeItalian luxury fashion companies
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