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Leading information sources for luxury brands' goods in Japan as of July 2024

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Source

In cooperation with
Release date

September 2024

Region

Japan

Survey time period

July 11 to 30, 2024

Number of respondents

517 respondents

Age group

16 years and older

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Where do you see/find the most information about luxury brands' goods?"

Citation formats

Popular information sources for luxury goods in Japan 2024

Published by
Bruna Rocco,
Sep 18, 2024

Social media was the leading information source for luxury branded goods, as revealed in a survey conducted in July 2024 by . Around ** percent of respondents stated that they gathered most of their information on high-end brand goods on social media channels, while brand websites and television tied as the second-most important source.

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