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Brand types commonly recognized in South Korea as of November 2022

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Source

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Release date

November 2022

Region

South Korea

Survey time period

November 11 to 14, 2022

Number of respondents

6,500 respondents

Age group

20-49 years

Method of interview

Online Access Panel

Supplementary notes

*SPA = Specialty store retailers of private label apparel.

Multiple answers were possible.

Citation formats

Recognized types of brands South Korea 2022

Published by
Bruna Rocco,
Apr 4, 2023
According to a survey conducted in South Korea in November 2022, over ** percent of respondents stated they would recognize classic luxury brands such as Chanel, Hermès, Gucci, and more. Another roughly ** percent answered they recognized designer brands like Maison Margiela, Comme des Garçons, and others.
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Luxury goods market in South KoreaGlobal personal luxury goods industryLuxury goods market in ChinaLuxury goods in EuropeItalian luxury fashion companies
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