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Leading considerations when purchasing luxury goods in South Korea as of November 2021

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Sources

Release date

February 2022

Region

South Korea

Survey time period

November 22 to December 3, 2021

Number of respondents

600 respondents

Special properties

people who buy luxury goods

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Considerations for luxury goods purchases South Korea 2021

Published by
Bruna Rocco,
Nov 26, 2025
According to a survey conducted in 2021 among South Koreans who bought luxury goods, **** percent of respondents answered they mostly considered the design when purchasing items. The purchase price and brand value were also important points of consideration, with **** and **** percent of respondents answered that respectively.
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