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Major reasons for not participating in live commerce in India as of May 2024

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Source

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Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

9,768 respondents

Age group

16 years and above

Special properties

among 3,648 female and 6,120 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)

Citation formats

Main reasons for not participating in live commerce in India 2024

Published by
F. Watty,
Sep 16, 2024

A survey conducted by in May 2024, found that approximately ** percent of respondents in India avoided participating in live shopping events, preferring to shop through official websites or physical stores. Additionally, ** percent of respondents expressed skepticism toward products promoted during live shopping events. The survey also revealed that women shop through live commerce more frequently than men.

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