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Source
Release date
September 2021
Region
India
Survey time period
February and June 2020
Special properties
Estimates
Supplementary notes
* For 2025, market penetration within online consumables was forecast by the source to be between 12 and 13 percent. ÌÇÐÄÆÆ½â°æ calculated the average based on this information.
The estimated addressable market comprises top-up and unplanned purchases of consumables by mid to high-income households in metro and tier-1 cities.
Figures have been rounded.
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