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Frequency of purchase through live commerce in India as of May 2024

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Source

In cooperation with
Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

24,821 respondents

Age group

16 years and above

Special properties

among 10,437 female and 14,384 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?

Citation formats

Frequency of purchase through live commerce in India 2024

Published by
F. Watty,
Sep 16, 2024

According to a survey conducted by  in May 2024, approximately ** percent of respondents in India reported that they neither watch nor shop during livestream shopping events. In contrast, ** percent stated that even though they watch livestream shopping, they do not make purchases.

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