In 2023, Geico led the life insurance market in the United States, achieving an aided brand awareness of 64.97 percent among consumers. Gerber Life Insurance followed with 56.11 percent awareness, while Prudential and New York Life reported 53.13 percent and 46.94 percent, respectively.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Latana. (July 2, 2024). Aided brand awareness of selected life insurance brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. "Aided brand awareness of selected life insurance brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected life insurance brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Life Insurance Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489958/life-insurance-brand-awareness-united-states/
Latana, Aided brand awareness of selected life insurance brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489958/life-insurance-brand-awareness-united-states/ (last visited August 02, 2026)
Aided brand awareness of selected life insurance brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489958/life-insurance-brand-awareness-united-states/
