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Leading online stores in the jewelry and watches segment in the United States in 2025, by e-commerce GMV (in million U.S. dollars)

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Release date

2026

Region

United States

Survey time period

2025

Supplementary notes

The release date is the date of access.

Annual GMV (gross merchandise value): the total yearly sales value (VAT included) generated by the ranked stores across the selected countries and product categories.

Citation formats

Top online jewelry and watches stores in the U.S. 2025, by GMV

Published by ÌÇÐÄÆƽâ°æ Research Department, May 13, 2026

In 2025, brilliantearth.com ranked as the most popular online store in the U.S. jewelry and watches segment by annual e-commerce GMV, generating over *** million U.S. dollars. Kay.com followed in second place with an e-commerce GMV of about *** million U.S. dollars.

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Statistics on " Luxury e-commerce in the United States "

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Topics

Luxury e-commerce in the United StatesGlobal personal luxury goods industryLuxury advertising and marketingMoët Hennessy Louis Vuitton (LVMH Group)Burberry
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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