A 2024 survey revealed that U.S. shoppers primarily buy luxury items to treat themselves. Around ** percent of survey respondents chose this answer. Likewise, approximately ** percent of consumers purchase premium goods to feel good. Furthermore, over one-third of U.S. consumers purchase luxury goods due to their perceived higher quality.
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YouGov. (April 14, 2024). Main reasons consumers buy luxury products in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1496903/united-states-why-shoppers-buy-luxury-goods/
YouGov. "Main reasons consumers buy luxury products in the United States in 2024." Chart. April 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1496903/united-states-why-shoppers-buy-luxury-goods/
YouGov. (2024). Main reasons consumers buy luxury products in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1496903/united-states-why-shoppers-buy-luxury-goods/
YouGov. "Main Reasons Consumers Buy Luxury Products in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2024, /statistics/1496903/united-states-why-shoppers-buy-luxury-goods/
YouGov, Main reasons consumers buy luxury products in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496903/united-states-why-shoppers-buy-luxury-goods/ (last visited July 31, 2026)
Main reasons consumers buy luxury products in the United States in 2024 [Graph], YouGov, April 14, 2024. [Online]. Available: /statistics/1496903/united-states-why-shoppers-buy-luxury-goods/
