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Most influential political party advertisement in India as of May 2024, by generation

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Source

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Release date

May 2024

Region

India

Survey time period

May 7 to 14, 2024

Number of respondents

1,021 respondents

Age group

18 years and older

Special properties

Urban population

Method of interview

Online survey

Supplementary notes

Survey question: Which party's ad campaigns have influenced you to cast a vote for them or change your mind about casting a vote for another party?

Citation formats

Most influential political party ad India 2024, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 9, 2024

In an online survey conducted in May 2024, about ** percent of Gen Z respondents in urban India reported that election advertisements from the Bharatiya Janata Party influenced them to vote for the party in the general election. Meanwhile, ** percent of millennials indicated that ad campaigns from the Indian National Congress influenced their voting decision or changed their mind about voting for another party. Approximately three-quarters of the overall respondents reported seeing some form of political advertisement during the 18th general elections.

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