Data for one-time purchases in the categories "Business," "Health and Fitness," and "Utility and Productivity" was calculated by ÌÇÐÄÆƽâ°æ based on the information provided by the source.
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Global spending on app subscriptions and one-time purchases Q1-Q3 2023, by category
The majority of mobile apps include upgrade possibilities, with users being able to purchase subscriptions or make one-time payments. Between the first and the third quarter of 2023, around 97 percent of the consumer spending recorded on business apps worldwide came from subscriptions. Similarly, 96.5 percent of the consumer spending on health and fitness apps came from global users starting a mobile subscription. In comparison, 77 percent of consumer spending on books and reference apps on iOS came from one-time purchases.
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Data.ai. (November 13, 2023). Distribution of mobile app spending on subscriptions and one-time payments among users worldwide from 1st to 3rd quarter of 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1483573/app-spending-subscriptions-and-one-time-purchase-by-category/
Data.ai. "Distribution of mobile app spending on subscriptions and one-time payments among users worldwide from 1st to 3rd quarter of 2023, by category." Chart. November 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1483573/app-spending-subscriptions-and-one-time-purchase-by-category/
Data.ai. (2023). Distribution of mobile app spending on subscriptions and one-time payments among users worldwide from 1st to 3rd quarter of 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1483573/app-spending-subscriptions-and-one-time-purchase-by-category/
Data.ai. "Distribution of Mobile App Spending on Subscriptions and One-time Payments among Users Worldwide from 1st to 3rd Quarter of 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2023, /statistics/1483573/app-spending-subscriptions-and-one-time-purchase-by-category/
Data.ai, Distribution of mobile app spending on subscriptions and one-time payments among users worldwide from 1st to 3rd quarter of 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1483573/app-spending-subscriptions-and-one-time-purchase-by-category/ (last visited July 15, 2026)
Distribution of mobile app spending on subscriptions and one-time payments among users worldwide from 1st to 3rd quarter of 2023, by category [Graph], Data.ai, November 13, 2023. [Online]. Available: /statistics/1483573/app-spending-subscriptions-and-one-time-purchase-by-category/
