The data is aggregated based on address, such that only major app publishers and ones with valid Hong Kong addresses on the Android market have been considered.
Citation formats
Hong Kong app publishers' monetization models 2025
As of February 16, 2025, about 53 percent of Android applications released by Hong Kong publishers were monetized by ads, compared to the global average of 27 percent. It is worth noting that about 30 percent of these apps relied on in-app purchases for monetization.
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42matters. (February 16, 2025). Major Android app monetization strategies among publishers from Hong Kong as of February 16, 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1293227/hong-kong-major-app-monetization-sources/
42matters. "Major Android app monetization strategies among publishers from Hong Kong as of February 16, 2025." Chart. February 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1293227/hong-kong-major-app-monetization-sources/
42matters. (2025). Major Android app monetization strategies among publishers from Hong Kong as of February 16, 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1293227/hong-kong-major-app-monetization-sources/
42matters. "Major Android App Monetization Strategies among Publishers from Hong Kong as of February 16, 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2025, /statistics/1293227/hong-kong-major-app-monetization-sources/
42matters, Major Android app monetization strategies among publishers from Hong Kong as of February 16, 2025 ÌÇÐÄÆƽâ°æ, /statistics/1293227/hong-kong-major-app-monetization-sources/ (last visited July 20, 2026)
Major Android app monetization strategies among publishers from Hong Kong as of February 16, 2025 [Graph], 42matters, February 16, 2025. [Online]. Available: /statistics/1293227/hong-kong-major-app-monetization-sources/
