The data is aggregated based on address, such that only major app publishers and ones with valid Taiwan addresses on the Android market have been considered.
Citation formats
Monetization models of Android app publishers from Taiwan 2025
As of February 16, 2025, about 30 percent of Android applications released by publishers in Taiwan monetized by ads, compared to the global average of 27 percent. It is worth noting that just 16 percent of Android apps released by Taiwanese publishers relied on in-app purchases for monetization.
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42matters. (February 16, 2025). Major Android app monetization strategies among publishers from Taiwan as of February 16, 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1449548/taiwan-major-app-monetization-sources/
42matters. "Major Android app monetization strategies among publishers from Taiwan as of February 16, 2025." Chart. February 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1449548/taiwan-major-app-monetization-sources/
42matters. (2025). Major Android app monetization strategies among publishers from Taiwan as of February 16, 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1449548/taiwan-major-app-monetization-sources/
42matters. "Major Android App Monetization Strategies among Publishers from Taiwan as of February 16, 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2025, /statistics/1449548/taiwan-major-app-monetization-sources/
42matters, Major Android app monetization strategies among publishers from Taiwan as of February 16, 2025 ÌÇÐÄÆƽâ°æ, /statistics/1449548/taiwan-major-app-monetization-sources/ (last visited July 18, 2026)
Major Android app monetization strategies among publishers from Taiwan as of February 16, 2025 [Graph], 42matters, February 16, 2025. [Online]. Available: /statistics/1449548/taiwan-major-app-monetization-sources/
