In April 2023, hardware and digital platform giant Apple released its user number for the European market. As of the examined period, the iOS App Store had approximately 101 million users in the European Union. In comparison, the iPadOS App Store counted around 23 million users in the market. Apple Books, Apple's podcast paid subscriptions, as well as the Apple Watch's app distribution system watchOS App Store, counted less than one million users, respectively.
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Apple. (April 28, 2023). Number of recipients of selected Apple products and services in the European Union as of April 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1385885/apple-products-services-users-eu/
Apple. "Number of recipients of selected Apple products and services in the European Union as of April 2023 (in millions)." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1385885/apple-products-services-users-eu/
Apple. (2023). Number of recipients of selected Apple products and services in the European Union as of April 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1385885/apple-products-services-users-eu/
Apple. "Number of Recipients of Selected Apple Products and Services in The European Union as of April 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1385885/apple-products-services-users-eu/
Apple, Number of recipients of selected Apple products and services in the European Union as of April 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1385885/apple-products-services-users-eu/ (last visited July 15, 2026)
Number of recipients of selected Apple products and services in the European Union as of April 2023 (in millions) [Graph], Apple, April 28, 2023. [Online]. Available: /statistics/1385885/apple-products-services-users-eu/
