Google's June 2012 figures were announced at the company's I/O Conference on June 27, 2012. July 2013 data were from Google's Android and Chrome summer announcement in July 2013. In summer 2018, Google removed a large amount of apps from its Google Play platform, mostly due to an updated version of the company’s Developer Policy.
The number of available apps in the Google Play Store reached around **** million in April 2026, after surpassing one million apps in July 2013. The number of available apps in the Android app store fluctuated in the observed period.
Google Play Store
Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG Mobile leading the ranking. This hardly comes as a surprise as it is estimated that gaming apps will account for over ** percent of Google Play app revenues in 2024. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue.
How do apps make money?
Despite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting**** billion U.S. dollars in revenues in 2021. As of April 2026, the number of apps in the Google Play Store is still estimated to be **** million.
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AppBrain. (April 23, 2026). Number of available apps in the Google Play Store from April 2018 to April 2026 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain. "Number of available apps in the Google Play Store from April 2018 to April 2026 (in 1,000s)." Chart. April 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain. (2026). Number of available apps in the Google Play Store from April 2018 to April 2026 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain. "Number of Available Apps in The Google Play Store from April 2018 to April 2026 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2026, /statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain, Number of available apps in the Google Play Store from April 2018 to April 2026 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/266210/number-of-available-applications-in-the-google-play-store/ (last visited July 28, 2026)
Number of available apps in the Google Play Store from April 2018 to April 2026 (in 1,000s) [Graph], AppBrain, April 23, 2026. [Online]. Available: /statistics/266210/number-of-available-applications-in-the-google-play-store/
