In 2025, Globo Comunicação e Participações S.A. (or simply GCP) generated nearly 12.55 billion Brazilian reals in revenue through advertising, up from 10.87 billion reals a year earlier. That represents an annual growth of over 15 percent. At the end of 2024, Globo owned 75 percent of out-of-home (OOH) ad company Eletromidia, up from a 27-percent share one year before.
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Valor Econômico. (March 25, 2026). Net advertising revenue generated by Globo Comunicação e Participações S.A. from 2022 to 2025 (in billion Brazilian reals) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1469875/globo-advertising-annual-revenue/
Valor Econômico. "Net advertising revenue generated by Globo Comunicação e Participações S.A. from 2022 to 2025 (in billion Brazilian reals)." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1469875/globo-advertising-annual-revenue/
Valor Econômico. (2026). Net advertising revenue generated by Globo Comunicação e Participações S.A. from 2022 to 2025 (in billion Brazilian reals). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1469875/globo-advertising-annual-revenue/
Valor Econômico. "Net Advertising Revenue Generated by Globo Comunicação E Participações S.A. from 2022 to 2025 (in Billion Brazilian Reals)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1469875/globo-advertising-annual-revenue/
Valor Econômico, Net advertising revenue generated by Globo Comunicação e Participações S.A. from 2022 to 2025 (in billion Brazilian reals) ÌÇÐÄÆƽâ°æ, /statistics/1469875/globo-advertising-annual-revenue/ (last visited July 25, 2026)
Net advertising revenue generated by Globo Comunicação e Participações S.A. from 2022 to 2025 (in billion Brazilian reals) [Graph], Valor Econômico, March 25, 2026. [Online]. Available: /statistics/1469875/globo-advertising-annual-revenue/
