| Characteristic | Men's | Women's | Kids' | Jordan Brand | Others* |
|---|---|---|---|---|---|
| 2025 | 23,216 | 9,719 | 5,695 | 7,270 | -1,234 |
| 2024 | 20,868 | 8,586 | 5,111 | 6,988 | -786 |
| 2023 | 20,733 | 8,606 | 5,038 | 6,589 | -839 |
| 2022 | 18,797 | 8,273 | 4,874 | 5,122 | -915 |
| 2021 | 18,391 | 8,225 | 4,882 | 4,780 | -508 |
| 2020 | 16,430 | 6,954 | 4,199 | 3,687 | -662 |
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Source
Source
Release date
July 2025
More information
Region
Worldwide
Survey time period
2020 to 2025
Supplementary notes
Figures relate to NIKE Brand wholesale equivalent revenues, which are considered non-GAAP financial measures, and are intended to provide context as to the total size of the NIKE Brand market footprint if the company had no NIKE Direct operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from Nike's wholesale operations to their NIKE Direct operations, which are charged at prices comparable to those charged to external wholesale customers.Â
* Others include products not allocated to Men's, Women's, NIKE Kids', and Jordan Brand as well as certain adjustments that are not allocated to products designated by consumer.
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