Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023
Characteristic
Market share
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In 2023, Nike accounted for **** percent of the total sales value of sportswear products on Taobao, JD.com and Douyin, ranking first in China's online sportswear retail market. Li-Ning, the local sportswear brand, overtook adidas to come in second with approximately *** percent market share that year. FILA and ANTA, both brands of a Chinese sports corporation ANTA Sports Products Ltd., made up together around **** percent of the online sportswear market in the country.
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mktindex.com. (June 26, 2024). Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. "Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023." Chart. June 26, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. (2024). Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. "Share of Leading Sportswear Brands in The Online Retail Sales of Sportswear Products on China's Major E-commerce Platforms Taobao, Jd.Com, and Douyin in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Jun 2024, /statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com, Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1478193/china-leading-brands-in-the-online-sportswear-market/ (last visited August 05, 2026)
Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 [Graph], mktindex.com, June 26, 2024. [Online]. Available: /statistics/1478193/china-leading-brands-in-the-online-sportswear-market/