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Retail sales value of base makeup products in China from 2015 to 2025 (in billion yuan)

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Sources

Release date

July 2026

Region

China

Survey time period

2015 to 2025

Supplementary notes

Figures have been rounded. 

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of July 2026).

Base makeup products refer to facial makeup products that help even the skin color and cover flaws. Typical base makeup products include foundation, powder, concealer, primers, and so on.

Citation formats

Sales revenue of base make-up products China 2015-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 22, 2026

In 2025, base makeup products recorded a retail sales value of around **** billion yuan in China. Since 2022, the market has recovered from the impact of the pandemic.

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