Approximately 75 percent of Greatest Generation consumers are concerned about their personal financial situations, but only 59 percent of them changed their spending behavior worldwide in 2023.
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PwC. (March 6, 2023). Share of the Greatest Generation who are concerned about finances and have changed their spending habits worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1463000/the-greatest-generation-and-consumer-concerns/
PwC. "Share of the Greatest Generation who are concerned about finances and have changed their spending habits worldwide in 2023." Chart. March 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1463000/the-greatest-generation-and-consumer-concerns/
PwC. (2023). Share of the Greatest Generation who are concerned about finances and have changed their spending habits worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1463000/the-greatest-generation-and-consumer-concerns/
PwC. "Share of The Greatest Generation Who Are Concerned about Finances and Have Changed Their Spending Habits Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2023, /statistics/1463000/the-greatest-generation-and-consumer-concerns/
PwC, Share of the Greatest Generation who are concerned about finances and have changed their spending habits worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1463000/the-greatest-generation-and-consumer-concerns/ (last visited July 19, 2026)
Share of the Greatest Generation who are concerned about finances and have changed their spending habits worldwide in 2023 [Graph], PwC, March 6, 2023. [Online]. Available: /statistics/1463000/the-greatest-generation-and-consumer-concerns/
