Despite being less concerned with their personal financial situations than other generations, many baby boomers were worried about the economy and changed their spending habits accordingly in 2023. The economic climate caused about 70 percent of boomer consumers to take action on non-essential spending.
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PwC. (March 6, 2023). Share of baby boomers who are concerned about finances and have changed their spending habits in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1463001/baby-boomers-concerns-and-spending-behavior/
PwC. "Share of baby boomers who are concerned about finances and have changed their spending habits in 2023." Chart. March 6, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1463001/baby-boomers-concerns-and-spending-behavior/
PwC. (2023). Share of baby boomers who are concerned about finances and have changed their spending habits in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1463001/baby-boomers-concerns-and-spending-behavior/
PwC. "Share of Baby Boomers Who Are Concerned about Finances and Have Changed Their Spending Habits in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Mar 2023, /statistics/1463001/baby-boomers-concerns-and-spending-behavior/
PwC, Share of baby boomers who are concerned about finances and have changed their spending habits in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1463001/baby-boomers-concerns-and-spending-behavior/ (last visited July 23, 2026)
Share of baby boomers who are concerned about finances and have changed their spending habits in 2023 [Graph], PwC, March 6, 2023. [Online]. Available: /statistics/1463001/baby-boomers-concerns-and-spending-behavior/