The majority of consumers in Generation X (75 percent) changed their spending behavior as a result of inflation and their concerns about their personal financial situation in 2023. Worries about personal finances have resulted in cuts to non-essential spending worldwide.
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PwC. (March 6, 2023). Share of Gen X consumers who are concerned about finances and changed their spending habits in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1463002/gen-x-consumer-concerns-and-spending-behavior/
PwC. "Share of Gen X consumers who are concerned about finances and changed their spending habits in 2023." Chart. March 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1463002/gen-x-consumer-concerns-and-spending-behavior/
PwC. (2023). Share of Gen X consumers who are concerned about finances and changed their spending habits in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1463002/gen-x-consumer-concerns-and-spending-behavior/
PwC. "Share of Gen X Consumers Who Are Concerned about Finances and Changed Their Spending Habits in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2023, /statistics/1463002/gen-x-consumer-concerns-and-spending-behavior/
PwC, Share of Gen X consumers who are concerned about finances and changed their spending habits in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1463002/gen-x-consumer-concerns-and-spending-behavior/ (last visited July 17, 2026)
Share of Gen X consumers who are concerned about finances and changed their spending habits in 2023 [Graph], PwC, March 6, 2023. [Online]. Available: /statistics/1463002/gen-x-consumer-concerns-and-spending-behavior/
