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Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023

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Source

Release date

January 2024

Region

Worldwide

Survey time period

2020 to 2023

Number of respondents

11,500 respondents

Age group

18 years and older

Special properties

purchased groceries and/or health and beauty products in the preceding six months

Supplementary notes

According to , examples of OTC healthcare products include sunscreen, acetaminophen, and topical antiseptic products, such as hand sanitizers and antibacterial soaps.


All data from the 2024 edition of "What Matters to Today’s Consumer." Figures from 2021 were not included by the source.

Citation formats

Global consumers planning to cut spending on OTC healthcare products 2020-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2024

The share of global consumers planning to cut spending on over-the-counter (OTC) healthcare products was highest in November 2022, at ** percent. In 2023, ** percent of surveyed consumers across ** countries planned to cut their spending. Methods for cutting spending included reducing unneccesary purchases, choosing generic over name brand products, and buying from hypermarkets and discount stores.

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