Outdoor fashion brand awareness KPI ranking U.S. 2024| ��ƽ��

Leading outdoor fashion brands ranked by brand awareness in the United States in 2024

Characteristic	Share of respondents
The North Face	82%
Columbia	81%
Eddie Bauer	67%
Patagonia	51%
Dr. Martens	50%
REI	38%
Marmot	29%
Black Diamond	27%
Mammut	24%
Mountain Equipment	23%
Outdoor Research	23%
icebreaker	20%
Kathmandu	20%
��ü��	20%
Arc'teryx	19%
Jack Wolfskin	19%
Mountain Hardwear	19%
prAna	18%
Smartwool	17%
Quechua	15%

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Release date

November 2024

More information

Region

United States

Survey time period

November 2024

Number of respondents

1,248 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

When it comes to the leading outdoor fashion brands, THE NORTH FACE leads the ranking based on brand awareness. The American brand is recognized by 82 percent of online consumers in the U.S., followed closely by fellow American manufacturer Columbia. Eddie Bauer comes in third in this list, followed by Patagonia that is recognized by around half of the online consumers in the United States.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.