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This statistic shows the market value of the men's grooming market in the United Kingdom (UK) in 2007, 2012 and with a forecast for 2017. In 2012, the UK market for men's grooming products was estimated to be worth *** million British pounds. Male grooming is defined as cutting or trimming an area of the body that has hair covering it. Common appliances for such removal may be a shaver, or scissors as well as shaving foam or soap. For men, the most popular grooming area is the head, where ** percent of people stated that they have removed hair from this region. However ** percent of men state that they do not remove any body hair at all and keep everything as it is. One area of interest for male grooming is the pubic region, where nearly half of all respondents aged between 18 and 24 stating that they trim their pubic region. Three quarters of men aged of ** state that they do nothing at all.