The source asked respondents if they were likely to spend less on sustainable apparel and shoes due to inflation and lower household budget.
The source does not specify the exact number of Italian consumers surveyed, but says that sample sizes for this survey may vary between 511 and 1,999. A nationally representative sample was used for Italy.
Citation formats
Spending plans on sustainable apparel and footwear after inflation in Italy in 2023
According to the results of a recent survey conducted in May 2023, 53 percent of surveyed participants in Italy stated that they were likely to reduce their spending on sustainable fashion due to inflation. Only 14 percent of respondents stated the opposite.
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YouGov. (August 29, 2023). Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov. "Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023." Chart. August 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov. (2023). Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov. "Share of Italians Who Are Likely to Spend Less on Sustainable Apparel and Footwear Due to Inflation in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Aug 2023, /statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov, Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/ (last visited August 04, 2026)
Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023 [Graph], YouGov, August 29, 2023. [Online]. Available: /statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
