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How much more would you pay for a product with sustainable packaging?

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Source

Release date

March 2020

Region

Italy

Survey time period

2019

Supplementary notes

The source does not provide any information regarding the survey methodology.

Citation formats

Willingness to pay for sustainable packaging in Italy in 2019

Published by
F. Watty,
Mar 26, 2020
As of a survey conducted in 2019 among consumers in Italy, it emerged that ** percent of the respondents wouldn't pay a higher price for products with an environmentally friendly packaging. By contrast, ** percent declared that they would pay **** to *** percent more if the packaging materials were sustainable.
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