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Penetration rate of Amazon Prime Video worldwide from 4th quarter 2022 to 1st quarter 2024, by region

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Source

Release date

2025

Region

Worldwide

Survey time period

Q4 2022 to Q1 2024

Supplementary notes

The release date is the date of access.

Citation formats

Amazon Prime Video usage rate worldwide 2022-2024, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2025

Worldwide, Amazon Prime Video is the most popular in the North American market, with ** percent of people using it as of the first quarter of 2024. This marks a growth compared with the preceding quarter. In contrast, the penetration rate amounted to ** percent in Latin America, while the highest growth rate was recorded in the Asian Pacific region.

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Statistics on " Amazon Prime Video "

The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Amazon Prime Video

Overview

8

Content

8

Prime Video viewers

7

Competitors

7

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Topics

NetflixAmazon Prime VideoHuluMaxNetflix in Latin America
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per month, billed annually 1
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