According to the source, private labels represented nearly 25 percent of the home care retail market in 2020. By 2023, store brands had reached 26.1 percent of the value share of home care.
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GDONews. (April 4, 2023). Market value share of private labels in the home care retail market in Italy from 2020 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1445593/private-label-value-share-home-care-italy/
GDONews. "Market value share of private labels in the home care retail market in Italy from 2020 to 2023." Chart. April 4, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1445593/private-label-value-share-home-care-italy/
GDONews. (2023). Market value share of private labels in the home care retail market in Italy from 2020 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1445593/private-label-value-share-home-care-italy/
GDONews. "Market Value Share of Private Labels in The Home Care Retail Market in Italy from 2020 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Apr 2023, /statistics/1445593/private-label-value-share-home-care-italy/
GDONews, Market value share of private labels in the home care retail market in Italy from 2020 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1445593/private-label-value-share-home-care-italy/ (last visited July 23, 2026)
Market value share of private labels in the home care retail market in Italy from 2020 to 2023 [Graph], GDONews, April 4, 2023. [Online]. Available: /statistics/1445593/private-label-value-share-home-care-italy/